![]() ![]() This Moonshot also opens access to a plethora of medical tourism training programs, certifications, and resources to help stakeholders to access global best practices and knowledge of what works in the industry. The Moonshot brings together a wide range of strategies, including the Global Provider Network, which pools healthcare payers, providers, and referral organizations into one system where they can network and collaborate easily The Medical Tourism Moonshot brings the long-needed solutions to these problems, leveraging a network of major stakeholders and healthcare leaders. The Medical Tourism Moonshot is a turnkey initiative that tackles these challenges and helps healthcare providers and medical tourism businesses to rebuild their strategies to optimize patient volumes. consumers but lack access to referral organizations to connect them to the large pool of patients with pent-up demand for care. Many healthcare organizations in Asia have the capacity to provide care to U.S. Even with the best surgeons and the most advanced treatment and diagnostic equipment, a healthcare organization may not reach its true potential in regard to patient volume simply because the patients do not know who or where they are. This challenge cuts across most regions and represents a large disconnect between many healthcare providers and referral organizations. Further, absence of strategic partnerships with industry key players and stakeholders may leave healthcare organizations operating in isolation and unaware of market dynamics and demands needed to reshape their marketing capacities. Respondents across Thailand, India, and Malaysia in the survey pointed to this as a crucial factor limiting growth, revealing the wide gap between marketing strategies and patient conversion.įlaws in the marketing process and weak conversion strategies may explain a lack of patient leads for many such organizations. While many medical travel programs see considerable inbound travel, the number is still below their capacity for international patients. ![]() Knowledge of cultural sensitivity and diversity, appropriate communication methods, as well as availability of strong networks to ensure continuity of care may be missing marketing links for some organizations. Healthcare providers often do not realize the potential of digital ecosystems in boosting or reducing destination attractiveness.Īsia is known for its robust tech developments, however, limited understanding of the nuance of the international patient population may limit growth for some providers and organizations. With rapid tech advancements sweeping through the globe, communication gaps are constantly closing in. This triad represents the major impedance to growth across Asia despite having some of the best and most advanced medical institutions. The top three challenges identified by stakeholders in the region include: In a recent survey by the Medical Tourism Association, analyzing the challenges in the industry across several regions, stakeholders in Asia pointed out key factors that undermine growth of the industry. However, the markets in Asia have been plagued by many challenges in achieving their true potential and profitability. With the promise of huge cost savings, quality patient experience, and positive clinical outcomes, the trend is running full steam ahead. With a growth rate climbing from 15% to 25% within a few years, the region is pushing their frontiers and creating more health payers and consumers around the world.Īs the pandemic years moved past, health consumers and payers around the world began to reconsider some of these centers of excellence and opt to receive healthcare many miles away from home in Asia. The medical tourism market across Asia has been expanding in the last decade, millions of patients traveling to Asia Pacific and Southeast Asia every year. ![]()
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